Real Estate Agent Recruiting - Rich Rector

Recruiting successfully in today's market

2009-08-19T17:34:00.000-07:00

To Have recruiting success in today’s market you must first have a plan with time lines, action steps and specific recruiting strategies relative to your goals.

Additionally, the most successful recruiters understand and have incorporated these five philosophies and techniques in their communication.

1. Agents fear change and they don't want to move, you must give them a compelling reason to
meet with you.

2. You must find out their needs, their why & their dreams....so you and your company can be
their solution!

3. Your company's benefits must be tangible & quantifiable. Use evidence when presenting.

4. Don't “Sell” your company's benefits, allow the candidate to discover there value by leading
them with the right questions.

5. Is the candidate motivated? They must be more motivated to change their results or the fear
of changing companies will cause them to stay put.

Recruiting should be brokers #1 Priority

2009-08-11T17:35:00.000-07:00

Recruiting agents today can be challenging however; Recruiting quality real estate agents should be your company’s number 1 priority.

Recruiting quality agents is the fastest way to increase market share and to generate revenue.
In today's economic climate, recruiting a quality sales force is a critical component to the viability of a real estate company.

Today’s changing market provides the best recruiting opportunity we have seen in 10 years.

This challenges and uncertainty of the market have caused a massive agent movement and the agents are looking for a leader to emerge.

Of the hundreds of brokers I have consulted and coached; those who are providing solutions for agents and who have created a productive office environment are having the most recruiting success during the down turn.

The agents today and in the future are also looking for a progressive broker who is using technology and social media to capture the consumers and communicate with agents.
One of the hottest recruiting strategies of today is using Social Media.

Here are some things to think about…

Are you effectively utilizing Social Media to recruit both new and experienced agents?

Do you understand how to set up a profile, groups, blog, tweet and get agents to follow you?

Do you have a U-Tube Channel or use video in your recruiting?

Do you use a recruiting micro-site, RSS feeds and know how to link all of it together?

Lastly do you understand SEO and how to optimize your company site, micro-site and any blogs you post?

If not, you are missing the technology agents of today and the agents of the future.

Recruits need to face reality and react quickly!

2008-08-04T12:26:00.000-07:00

As leaders, we must get the agent to realize that if they do not change their activities, strategies and environment their results won’t improve. The brokers who can get the agents to recognize this and demonstrate their abilities to deliver the strategies, systems and tools will prevail in today’s market.

Are you recognized as a leader that can truly help agents build their business and succeed in challenging times?

2008-07-09T12:00:00.000-07:00

When communicating with recruits, your message and marketing should convey that agents are winning from your guidance, your support and tools. Using third party testimonials makes a big impact in this area.

The experienced agent recruiting environment has never been better!

2008-07-07T20:15:00.000-07:00

Real estate agents are looking for quality leadership!

There is a unique window of opportunity in today’s market to recruit experienced real estate agents. More than ever, realtors are looking for guidance and solutions to their business challenges. In many markets agents are looking for a skilled leader to emerge, the question is, who will that be? As a leader, you need to be viewed as a business strategist and consultant for real estate professionals.

New Website and Resources

2008-06-26T15:32:00.000-07:00

I just launched my new website (http://www.rectorrecruiting.com/) where I will be posting recent articles and links to audio and video conferences as a resource to help you in your Real Estate Agent Recruiting efforts.

There will be other areas of the website that will evolve to help clients access more tools and resources to help build their brokerage business. I will also use this blog area to talk about new ideas, technology tools clients have used, and an area where clients can interact and share success stories with one another. Recruiting profitable Agents is a full time job. It will be my intent to make your research time decrease, and your agent face time increase.